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One of the key determinants of success for today’s high-technology companies is product strategy—and this guide continues to be the only book on product strategy written specifically for the 21st century high-tech industry. More than 250 examples from technological leaders including IBM, Compaq, and Apple—plus a new focus on growth strategies and on Internet businesses—define how high-tech companies can use product strategy and product platform strategy for competitiveness, profitability, and growth in the Internet age.
- Sales Rank: #314605 in eBooks
- Published on: 2000-11-02
- Released on: 2000-11-02
- Format: Kindle eBook
From the Back Cover
[BACK COVER]
Product Strategy for High Technology Companies 2nd Edition Michael E. McGrath
[CATEGORY] Management
[HEAD] How Today’s High-Tech Leaders―Microsoft, Intel, Motorola, and Others―Continue their Dominance in an Increasingly Competitive Marketplace.
Companies looking to make a mark in today’s crowded high-tech battlefield need two primary elements: a distinctive product and a powerful product strategy. Without both, they simply won’t survive. Product Strategy for High Technology Companies, 2nd Edition, is today’s only book on product strategy written specifically for high-tech companies. Updated and revised to encompass everything from changing product strategies to Web-based technologies, this forward-thinking book provides page after page of market-tested strategies and techniques that include:
• An in-depth examination of the market-proven Core Strategic Vision (CSV) and Market Platform Plan (MPP) Frameworks
• Case studies examining 14 unique differentiation strategies―what worked, what didn’t, and why
• More than 250 examples of product strategy in action, from the success of Microsoft to the equally stunning―at the time―failure of Osborne
The opportunities in today’s wide-open technology marketplace are unparalleled in history. Benchmark yourself against the high-tech leaders―and discover techniques to carve out your own area of expertise and success―with Product Strategy for High Technology Companies.
[FLAP COPY]
Product Strategy for High Technology Companies 2nd Edition Michael E. McGrath
• How did Xerox, a dominant world leader in light-lens copying, change its strategic focus in time to secure a foothold in the emerging digital technologies arena?
• Which line strategies helped Tylenol leverage its single product―acetaminophen―into a broad-based platform that has sold nearly a quarter-trillion tablets?
• What innovative strategies did Dell Computer use to become a low-price leader in the notoriously razor-thin margin world of personal computers?
Continuous technological change…Short product life cycles…Fast-moving, innovative start-up competitors…
High-technology companies face a number of unique challenges not encountered by companies in other industries. And yet some―Microsoft, IBM, Apple, and Intel, to name just a few―consistently overcome the same obstacles faced by others, and continue to strengthen their competitive positions year after year. How do they do it? Product Strategy for High Technology Companies defines how high-tech companies have used product strategy and product platform strategy to achieve competitiveness, profitability, and continued expansion in the Internet age. Product strategists in high-tech companies will get the latest information on developing successful product policies―including technological change, product differentiation, timing and contingency planning, as well as marketing and financial considerations.
And far from offering a one-sided viewpoint of the marketplace, author Michael McGrath draws on his nearly quarter-century of experience to relate how product strategy works in the real world. McGrath discusses the strategies that allowed Amazon to create and launch numerous products in record time―and their plans for continuing this cycle of innovation and growth. He examines how companies such as Motorola were able to successfully leverage existing product lines, while others such as Wang quickly failed and disappeared.
Product Strategy for High Technology Companies is nothing less than a template for growth in the brutally competitive arena of high technology. Candid, comprehensive, and generous in its use of real-life examples to illustrate strategic realities, it shows today’s emerging technology challengers how to build a solid strategic foundation, leverage the strengths of that foundation, then build from it to assume and maintain a position of leadership―today and well into the 21st century.
About the Author Michael McGrath is a cofounder and managing director of Pittiglio Rabin Todd & McGrath (PRTM), a leader in helping technology-based companies develop agile, robust management processes and methodologies. In over two decades of management consulting, he has worked with more than 100 companies in the U.S., Europe, and Asia. McGrath initiated PACE“ (Product And Cycle-time Excellence), PRTM’s product-development consulting practice, and has directed many of PRTM’s projects in reducing time-to-market in a variety of high technology companies. He coauthored the books Product Development and Setting the PACE in Product Development, and has published numerous articles on international manufacturing, product development, and trends in the high-technology industry.
About the Author
Michael McGrath is a cofounder and managing director of Pittiglio Rabin Todd & McGrath (PRTM), a leader in helping technology-based companies develop agile, robust management processes and methodologies. In over two decades of management consulting, he has worked with more than 100 companies in the U.S., Europe, and Asia. McGrath initiated PACE“ (Product And Cycle-time Excellence), PRTM’s product-development consulting practice, and has directed many of PRTM’s projects in reducing time-to-market in a variety of high technology companies. He coauthored the books Product Development and Setting the PACE in Product Development, and has published numerous articles on international manufacturing, product development, and trends in the high-technology industry.
Most helpful customer reviews
0 of 0 people found the following review helpful.
Skip the Kindle edition
By Lars Trieloff
I don't recommend buying the Kindle edition. The publisher limits it to be used on four devices simultaneously, which means you have to go back to your Kindle settings and de-register some devices if you hoped to read it, for instance on Kindle and iPad.
Also, the preparation of the Kindle edition is sloppy. There are no chapter markers, you have to jump back to the table of contents if you want to browse, and the publisher enforces the use of it's font, which looks like a simple scan of the print version. As a result, the book is hard to read, looks bad on e-paper and has mid-line hyphenation marks.
If you think of paying extra for the Kindle edition, to enjoy a superior reading experience, think again and get a smelly, used hardcover, which will grant you more enjoyment.
3 of 3 people found the following review helpful.
Excellent book about High Tech Product Strategy
By Ir E. Schipper
This is an excellent book about product strategy for high technology companies. It is very thorough, concise and the author has a very systematic approach handling the subject. You will learn the basics and there are a lot of examples of past successes and failures of product strategies.
The book consists of four parts:
Part 1: Framework for product strategy. You start with the Core Strategic Vision, then you go to Strategy, Product Platform Strategy, Product line Strategy to Expansion Framework.
Part 2: Competition strategy. You start with Vectors of differentiation and go to pricing, first to market vs fast followers strategy, thinking globally, etc.
Part 3: Growth strategies: acquisitions, etc.
Part 4: Full explanation of the process of product strategy.
You definitely need to give this book a go if you are involved with product strategy within a high tech company!
2 of 2 people found the following review helpful.
Product Management Book Review
By Rodney Gaviola
Product Strategy for High technology Companies by Robert Cooper. I purchased the book with the intention of getting my professional certification in product management. The is extremely helpful in the area of product planning and development. It links the technology strategy of a company to its product platform development strategy down to its product line planning strategy. I like the way the book is structured, building up from vision to techniques. His case studies / examples (though not in depth)are very good in illustrating what he was trying to say.
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