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New Venture Creation: An Innovator's Guide to Entrepreneurship, by Marc H. Meyer, Frederick G. Crane
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Structured around the idea that innovation is at the core of successful entrepreneurship, New Venture Creation: An Innovator's Guide to Startups and Corporate Ventures, Second Edition by Marc H. Meyer and Frederick G. Crane is an insightful, applied-methods guide that establishes innovation as a necessary first step before writing a business plan or developing a financial model. With a focus on pragmatic methods, this guide helps students develop the innovative concepts and business plans they need to raise start-up capital.
- Sales Rank: #333984 in eBooks
- Published on: 2013-01-04
- Released on: 2013-06-20
- Format: Kindle eBook
About the Author
Marc H. Meyer is the Robert J. Shillman professor of Entrepreneurship at Northeastern University, as well as a Matthews Distinguished University Professor. Dr. Meyer is the founder of Northeastern University’s Entrepreneurship and Innovation Group in the College of Business Administration, where he has helped numerous students and alumni start their own companies. He is also director of High Tech MBA, a program focused on innovation within established corporations. He also helps direct Northeastern’s Center of Entrepreneurship Education, an interdisciplinary, experiential “system of entrepreneurship” where undergraduates, graduate students, and alumni learn the principles of entrepreneurial thinking and planning, and then launch new companies.
An internationally recognized scholar in the field of research and innovation, Dr. Meyer is the author of The Power of Product Platforms (written with Alvin P. Lehnerd, The Free Press, NY, 1997) and The Fast Path to Corporate Growth: Leveraging Knowledge and Technologies to New Market Applications, for which he received the Maurice Holland Award from the Industrial Research Institute (Oxford University Press, NY, 2007). Dr. Meyer is a graduate of Harvard College and holds his master’s and doctoral degrees from MIT.
Frederick G. Crane is an executive professor of Entrepreneurship & Innovation at the College of Business at Northeastern University, Editor of the Journal of the Academy of Business Education, and co-founder of Ceilidh Insights LLC, an innovation management training, intellectual property consulting, and consumer insight company. He was formerly a professor of marketing and entrepreneurship at the University of New Hampshire and a chair and full professor at Dalhousie University. He currently teaches courses in entrepreneurship, innovation, and entrepreneurial marketing.
His academic research activities have resulted in more than 100 publications, including fifteen books. Additionally, he currently serves on the editorial boards of several academic journals. His current research stream intersects the domains of marketing, entrepreneurship, corporate venturing, and innovation, and he is conducting ongoing research on the psychology of entrepreneurship, entrepreneurial education, entrepreneurial branding, and innovation readiness. Dr. Crane is also an award-winning educator who has received numerous honors for teaching excellence over the past twenty years.
Most helpful customer reviews
1 of 1 people found the following review helpful.
Interesting Topics, Dull Delivery
By Franciska
I am a fan of fully colored pages. However, this book only has three colors: black, white, and baby blue. Professors have said that people learn better with a variety of colors. In my case, I agree. Also, the paper stock is different than what one would expect in a text (maybe the term is non-glossy?).
At any rate, the information is unparalleled compared to other books. Yes, there are the standard things like the phases of a business, but this book is the first that went into details about mining customers using a plethora of techniques, including data mining. My favorite tip was to observe the customer in his natural habitat. The books that I've read talked about taking surveys, but never accompanying or observing a customer during using a product. I'm a fan of the information, but dislike the delivery of it.
0 of 0 people found the following review helpful.
Good textbook, with great exercises
By Kwame K. McCartney
Good textbook, with great exercises, but it is more for venture capital type business ideas than home business. The $100 startup is a better book for a home business idea.
0 of 0 people found the following review helpful.
looks to be in good condition. But I dropped that class
By Stacey Pierce
The book came as promised, looks to be in good condition. But I dropped that class. I am not sure what to do with the book now.
Stacey
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